First-grader Christina Muse, pictured on Oct. 15, 2002, at North Hampton School in New Hampshire, taunts the meat industry by eating cheese pizza. Photo by Debbi Morello/Getty Images
The meat industry has a serious case of the Mondays. A growing number of school districts, including ones in Los Angeles, San Diego, and Miami, are committing to keep meat off the menu for one day a week to combat childhood obesity. These “Meatless Monday” initiatives have drawn the ire of America’s beef, poultry, and pork interests, which see them as the first, flesh-free volley in a war against America’s meat peddlers. The less-meat movement has also proved to be a flashpoint for elected officials, namely those from farm states, who seem to be placing the economic interests of their home-state industries above the health and wellbeing of their states’ populaces.
This story played out somewhat quietly on the national stage several years ago, when a few grandstanding politicians caught wind of an interoffice newsletter at the U.S. Department of Agriculture suggesting employees consider eating less meat. Now, it’s getting more attention at the local level. This week Todd Staples, the head of Texas’ Agriculture Department, unleashed a blistering—if largely fact-free—jeremiad against the Meatless Monday movement after learning that it had been enacted by elementary schools in Dripping Springs, an Austin suburb. (He was apparently unaware that several schools in Houston have been experimenting with the idea for some time.) “Restricting children’s meal choice to not include meat is irresponsible and has no place in our schools,” Staples wrote inan op-ed published by the Austin American-Statesman. “This activist movement called ‘Meatless Monday’ is a carefully orchestrated campaign that seeks to eliminate meat from Americans’ diets seven days a week—starting with Mondays.” Dun dun DUN!
An elected official like Staples can, of course, stake out a position that aligns with a particular industry without simply being a mouthpiece for it. But the agriculture commissioner’s overblown rhetoric echoes the official company line of the meat industry, which has filled his campaign coffers with at least $116,000 since 2010, according to public records. It’s hard to fault meat producers for wanting people to eat more meat. It’s a different story, though, when someone like Staples spouts such talking points at a time when the nation is battling both an obesity epidemic and a global climate crisis—two problems driven, at least in part, by resource-intensive meat production.
In some corners of the country, neither of those concerns is seen as much of a reason to impose mandates from above. The irony here is that the Dripping Springs initiative is a local one—the very type of decision that small-government advocates say is under attack from the national school-lunch standards championed by Michelle Obama. “Are we having a war on meat in Dripping Springs? Definitely not,” John Crowley, the head of nutrition services for the school district, told a local CBS affiliate this week. “We’re trying to think outside the box, and we serve a lot of Texas beef on our menus. We’ve had requests for more vegetarian options, and I thought, ‘Why don’t I give it a try and see how it’s received by kids?’ ”
This is a message that kids should be receiving. According to the 2011 National Survey of Children’s Health, nearly one-third of American kids are either overweight or obese, a classification linked to Type 2 diabetes and myriad other health problems. The meat industry, meanwhile, is one of the top contributors to climate change, with the United Nations estimating that it directly or indirectly produces about 14.5 percent of the world’s anthropogenic greenhouse gas emissions. Everyone from the American Heart Association to the Norwegian military has touted the health and environmental benefits of eating less meat.
Such endorsements mean little to Staples and his meat-minded allies, who either downplay or downright deny the benefits of curbing meat consumption. But their dire warnings of The End of Meat aside, their argument also fails on a smaller scale. Opponents routinely overlook the fact that meatless meals are not by definition protein-free, a claim at the heart of Staples’ op-ed. “It is important to remember that for many underprivileged children the meals they eat at school often represents their best meals of the day,” the Republican commissioner wrote. “To deprive them of a meat-based protein during school lunch is most likely depriving them of their only source of protein for the day.”
That makes no sense given that Meatless Monday menus include items like bean-and-cheese burritos and cheese pizza, meals that come with a hefty serving of protein—and, thanks to dairy, animal protein at that. Meanwhile, the national school lunch program requires schools to offer a weekly menu that meets a minimum threshold for protein, so a Dripping Springs student who goes meatless on Monday is in little danger of being protein-deprived come Friday. Kids who want a ham sandwich, meanwhile, are still welcome to bring one from home—and there are obviously no restrictions on what a child can eat outside school. The participating cafeterias, meanwhile, continue to serve up a variety of meats the rest of the week.
Following Staples’ logic will take you to an absurd place. If a lunch menu is an edict from on high as he suggests, then when a cafeteria serves a hamburger but not a hot dog, it is “forcing” kids to eat beef while “denying” them pork—or any number of food items not on that particular day’s menu, for that matter, be it chicken, fish, or atarragon shallot egg salad sandwich with a side of butternut squash soup with chestnuts.
As commissioner, Staples oversees the agency that administers the school lunch programs in his state. There appears to be little he can do, at least formally, to stop the cafeterias’ Meatless Mondays from spreading their steak-free sentiments across the rest of Texas. “As long as [the schools] follow the requirements of the National School Lunch Program, they can serve anything they want,” says Humane Society of the United States food policy director Eddie Garza, who worked with the Dripping Springs cafeterias to implement the program. “Staples doesn’t have any real weight on this other than writing op-eds.”
While Staples’ formal power may be limited, his industry allies have managed to score meaty victories in the past. Last summer they managed to squash a small-scale Meatless Monday program in Capitol Hill cafeterias in a matter of days by branding it “an acknowledged tool of animal rights and environmental organizations who seek to publicly denigrate U.S. livestock and poultry production.”
One of their more notable wins came in 2012, after the U.S. Department of Agriculture published that interoffice newsletter. It read, in part: “One simple way to reduce your environmental impact while dining at our cafeterias is to participate in the ‘Meatless Monday’ initiative.” The backlash from the industry—and the backtracking from the agency that followed—was strong and instantaneous. Almost immediately after the National Cattlemen’s Beef Association publicly voiced its anger, farm-state lawmakers like Iowa Republicans Chuck Grassley and Steve King scrambled to fall in line. Sen. Grassley tweeted, “I will eat more meat on Monday to compensate for stupid USDA recommendation [about] a meatless Monday.” Rep. King was even more specific with his plan, promising to stage his own “double rib-eye Mondays” in protest. “With extreme drought conditions plaguing much of the United States, the USDA should be more concerned about helping drought-stricken producers rather than demonizing an industry reeling from the lack of rain,” Kansas Republican Sen. Jerry Moran told Agriculture Secretary Tom Vilsack in a statementthat appeared all the more short-sighted given the realities of climate change.
Before the day was out, the newsletter was taken offline, and the USDA issued a statement saying that it “does not endorse Meatless Monday.” The newsletter—which also offered a variety of other small-scale energy-efficiency tips for agency employees—“was posted without proper clearance,” according to the department.
Unwilling to forgive and forget, Staples chimed in by calling for the employee who wrote the newsletter to be fired, calling the very suggestion that people eat less meat “treasonous.” “Last I checked,” Staples said then, “USDA had a very specific duty to promote and champion American agriculture. Imagine Ford or Chevy discouraging the purchase of their pickup trucks. Anyone else see the absurdity? How about the betrayal?”
That type of twisted logic only works in a world where agriculture officials serve the food industry and not the American public. Unfortunately, that feels like it’s the case all too often.