Um estádio sem cantos (Globo Esporte)

Quarta-feira, 18/06/2014 às 11:57 por David Butter

Quem diria: o pior da Copa é a torcida da seleção brasileira. Não falo da torcida dos bares, das casas e das ruas, de fora dos estádios por falta de condição, gosto ou oportunidade, mas da torcida das arquibancadas. – digo “torcida” por falta de outro termo.

Não, não andamos vendo a vergonha e o banzo circulando de cabeça baixa por aeroportos ou estradas, como imaginavam antes da competição os profetas da catástrofe, e sim pelas cadeiras das arenas “padrão Fifa”. Há algo de triste em quem passa por essas cadeiras: uma modorra atravessada de impaciência e melancolia.

Pois a torcida brasileira desta Copa é, até agora, uma torcida reativa. Até no seu canto mais efusivo (“Sou brasileiro/Com muito orgulho/Com muito amor”), a torcida de estádio parece estar respondendo a alguma ofensa não-enunciada.  É como se o brasileiro entrasse xingado e cuspido nas arenas, e não extraísse disso mais do que a força para dizer: “Eu gosto do que eu sou”.

A torcida brasileira desta Copa não tem canções: tem musiquinhas que caberiam melhor numa festa de firma: expressões vagas de solidariedade e espírito coletivo – praticamente um convite às vaias e aos muxoxos. “Está ruim o salgado”, “que banda horrível é esta”, “aqueles pães-duros economizaram no uísque”: enxergo no torcedor desta Copa o “Mauro da Contabilidade”, um Jekyll chatíssimo que, nas confraternizações de fim de ano, converte-se num Hyde mais chato ainda.

E os Mauros todos converteram nisto a atual “experiência”  de ser ver um jogo da seleção: um investimento individual de tempo (e dinheiro) em troca de algum retorno. A seleção “presta serviços” aos torcedores-consumidores; é uma seleção-bufê, um atração para eventeiros. Cantar qualquer coisa além do cânone santificado pela imprensa e pela publicidade não está no “briefing”.

(Ao fato: a torcida do México berrou por cima da torcida brasileira em Fortaleza. A ponto de me parecer que, para um jogo em Guadalajara, a seleção mexicana deveria encarar o empate como um tropeço.)

O hino se esgota antes da bola rolar. Não há tempo para concursos, nem festivais. Não existe, tampouco, era de ouro de cantoria para se espelhar. O que pode entoar de novo e de firme a torcida brasileira? Funk, sertanejo, paródia obscena, qualquer coisa mais viva, e menos encaixável num anúncio de banco ou sobe-som de telejornal – jogo as opções ao alto, por desespero de causa.

Surpreenda o Brasil, Mauro. Rasgue o abadá. Seja menos convencional uma vez na vida. Tenha algo a contar para seus filhos, algo diferente de “Os mexicanos/chilenos/argentinos me calaram”.

Eduardo Viveiros de Castro: El consumo no evita la queja (Clarín)

16/06/14

Tensión. Para el pueblo brasileño, “el gobierno se vendió a la FIFA”, sostiene el antropólogo Viveiros de Castro.

El antropólogo carioca Eduardo Viveiros de Castro estuvo recientemente –y por primera vez– en Buenos Aires. Participó del seminario “La bolsa o la vida. Modelos de desarrollo, nuevas conflictividades sociales y derechos humanos”, organizado por la Biblioteca Nacional y presentó el libro La mirada del jaguar. Una introducción al perspectivismo amerindio (Tinta Limón), que compila una serie de entrevistas donde cuenta su trayectoria como investigador. O mejor dicho, su experiencia fugitiva: cómo se conectó con los indios para huir de Brasil. “Fui a estudiar a los indios porque los indios justamente no eran brasileños. Me interesaba su total incompetencia ciudadana. La pregunta era ¿cómo salir de Brasil?, en el sentido de evitar esa problemática teórica de la nacionalidad, el destino de Brasil como nación, el carácter nacional”. La incorrección política que planteaba esa posición en los años 70 no deja de ser actual y sigue generando polémica. En esta conversación Viveiros de Castro cuenta cómo se vivieron las recientes movilizaciones callejeras y lo que se espera para este 2014 que luego del Mundial, afronta las elecciones presidenciales.

–La consigna que circuló en estos meses era sintética pero directa “No habrá copa” ¿Qué concentra esa frase?
–Para el pueblo la imagen es que el gobierno se vendió a la FIFA. La sensación es que la FIFA ha logrado que se instale un micro-estado de excepción que entrará en vigor incluso antes del campeonato. Hay una indignación patriótica por el modo en que Brasil se ha sometido a esa mega máquina de explotación capitalista que es la FIFA en tanto reduce el fútbol a un puro negocio. En Río, muchas favelas fueron removidas para hacer obras para el mundial, también por cuestiones de “seguridad”. Todo eso sucede al mismo tiempo de la propaganda de que Brasil es la nueva potencia económica mundial, con obras de infraestructura enormes, que incluye el desmonte de la Amazonía, hechas por las cinco constructoras más grandes del país que son las que contribuyen históricamente a financiar las campañas de todos los partidos, sean de derecha o de izquierda.

–¿Cómo caracterizaría esas manifestaciones?
–Son bastante inéditas. Hubo partidos de izquierda pero sin ningún control sobre la movilización. Los partidos de derecha no van. Y toda vez que un periodista de la red O Globo se acerca es expulsado, por eso estas manifestaciones son fuertemente atacadas por la prensa. Han producido su propia prensa, que se llama Midia Ninja. No hay además un solo tema. Aunque podría decirse que existen dos cuestiones fundamentales. El problema de la movilidad urbana de la población obrera de San Pablo que vive en las periferias de la ciudad y tiene que viajar horas, lo cual supone un reclamo por el tiempo que lleva ir de las casas al trabajo, una reivindicación del tiempo libre. La segunda es contra la reacción represiva de la policía frente a las marchas, ante lo cual muchos jóvenes se indignaron.

–¿Esto está en el origen de la formación de los black bloc (grupos de protesta)?
–La práctica del black bloc, especialmente en Río, tiene que ver con la respuesta al accionar de la policía militar con la que cuenta cada Estado provincial, que es como un ejército privado y una herencia del imperio. Es una policía que usa armas pesadas y entrenada para la guerra. El gobierno es acusado de complicidad con esta violencia de los Estados provinciales. Dilma ha dicho por tv que está en contra de toda manifestación que ponga en peligro el orden público. Estas palabras, viniendo de una mujer que estuvo en la guerrilla, que dijo haber sido revolucionaria, orientan el discurso del PT hacia una retórica de orden propia de una derecha más clásica.

–Las movilizaciones en Brasil, a diferencia de las últimas en Europa o EE.UU., no se dan en un momento de crisis o ajuste. Más bien lo contrario: es claramente un momento de desarrollo en términos de inclusión masiva al consumo. ¿Cómo lo interpreta?
–Hay algo muy complejo vinculado al llamado crecimiento. Una gran parte de este aumento de los ingresos por medio de beneficios sociales como el de “Bolsa Familia” ha sido utilizado como método de endeudamiento para los jóvenes pobres. El prototipo podríamos describirlo como un joven de 22 años, sin educación formal, que trabaja de cadete, cuya familia recibe ahora estos subsidios, además de las posibilidades de acceso al microcrédito que el gobierno implementó. ¿Y qué es lo primero que hace este joven? Compra una moto y se endeuda por muchísimos años de su vida con un préstamo muy oneroso con los bancos. Parte fundamental del crecimiento es por este endeudamiento general de las clases populares, especialmente con electrodomésticos. Y no está mal que alguien que no tenía heladera pase a tenerla, todo lo contrario. El problema es que no pasan a tener la heladera sino a ser tenidos por ella, es decir, por la deuda a la que quedan obligados, casi siempre por medio de tarjetas de crédito. En la medida en que ciertos gobiernos de la región se diferencian de las políticas neoliberales tal como se dieron durante los años 90 y promueven un aumento general del consumo, se genera un consenso sobre la legitimidad de estos modelos y cualquier crítica se la clasifica como proveniente de la derecha. En Brasil los que argumentan así son los que llamamos “gobernistas”, es decir, la gente de la antigua izquierda que apoya al gobierno más allá de la medida que se trate porque siempre dicen “otro gobierno sería mucho peor”. Comparado con la Argentina, en Brasil resulta más complicado porque la dictadura no terminó, los militares no han sido juzgados y siguen diciendo públicamente que salvaron al país del comunismo. Y esto, me parece, funciona en acuerdo con el PT: los militares “toleran” que el actual gobierno “de izquierda” gobierne y el gobierno “tolera” que los militares sigan diciendo lo que dicen y no se los juzgue.

–Volviendo a la cuestión del consumo, ¿no cree que cierta crítica al consumo debería plantearse el desafío de deshacerse de toda carga moral?
–Me parece que la democratización en América Latina no llega por el consumo sino por la ampliación de servicios del Estado: salud, transporte, educación. Lo que pasa en Brasil es que el consumo ha sustituido esa provisión de servicios para las clases populares. Entonces, las clases populares en vez de tener más y mejores servicios tienen su crédito para comprar bienes producidos por el gran capital, sea su motocicleta o su heladera. La cuestión es qué resulta más importante: ¿que el gobierno invierta en cloacas, puestos de salud y escuelas o que invierta en liberar de impuestos la compra de autos baratos para que los pobres puedan tener un auto? Se podría responder “las dos cosas” y es una buena cuestión. El hecho a subrayar es que el gobierno brasileño ha invertido masivamente en el consumo mediante el crédito. Y el pedido de mejoramiento de servicios públicos es justamente uno de los reclamos del Movimiento de Passe Livre que inició la ola de manifestaciones. La verdadera inclusión pasa por la inclusión en el acceso a servicios que el Estado tiene la obligación de proveer a todos. Además creo que hay dos tipos diferentes de consumo que hay que distinguir.

–¿Cuáles?
–Por un lado, el consumo de quienes no tenían nada y ahora pueden comprar su tv o su heladera. Nadie puede oponerse. De todas maneras, eso no los convierte en clase media, como dice el gobierno. Pasan de ser pobres a un poco menos pobres. Y después está el consumo inmenso de una clase media-media que pasa a ser una clase media-alta y protagoniza un ascenso de clase verdaderamente consumista: es la gente que va a Miami o a Buenos Aires para llenar valijas con productos importados de marcas de lujo. Esta gente se multiplicó tanto o más que los pobres que acceden a un crédito.

More Corporations Using Tag And Release Programs To Study American Consumers (Onion)

ISSUE 50•23 • Jun 13, 2014

A Procter & Gamble marketing team attaches a tracking collar to an incapacitated head-of-household specimen.

NEW YORK—In an effort to more closely observe the group’s buying habits and personal behaviors, a growing number of corporations are turning to tag and release programs to study American consumers, sources confirmed Friday.

According to reports, multinationals such as Kraft, General Electric, Goodyear, and Apple have embraced the technique of tracking down potential customers in their natural habitats of department stores and supermarkets, forcibly tranquilizing them as they shop, and then fitting them with electronic tracking devices that allow marketing departments to keep a detailed record of individuals’ every movement and purchasing decision.

“In recent weeks, we have employed our tag and release initiative to sedate and earmark consumers in several Costco parking lots and Best Buy television aisles, which has already yielded valuable data from numerous middle-class family units,” said Sony market researcher Nathan McElroy, whose team gathers data on the consumer population by attaching radio-transponder collars to specimens across all age groups and income levels. “Today we subdued and chipped a beautiful white male earning $60,000 annually whose subsequent actions—where he eats, where he works, whether he purchases extended warranties on electronic devices—will give us important insights into his demographic.”

“We’re really starting to get a clear idea of just what sales promotions and big-ticket expenditures make these fascinating creatures tick,” he continued.

Representatives from several Fortune 500 companies described to reporters a delicate process in which marketing associates journey to such varied field sites as Marshalls, OfficeMax, and Bed Bath & Beyond, where they lie in wait behind a row of shopping carts or a promotional cardboard cutout. Once a desirable target moves into view, a member of the marketing team reportedly attempts to immobilize it by firing a tranquilizer dart into its neck or haunches before it can panic and skitter off into another aisle. The unconscious consumer is then fitted with a small, subdermal acoustic tag that is synced to the subject’s credit cards, allowing marketers to both physically and financially track their quarries.

Claiming that every effort is taken to employ humane handling procedures and inflict minimal trauma, marketing associates stressed that consumers always wake up in the same clothing department or mini mall in which they were found, and most obliviously resume their browsing of store shelves within 30 minutes of being sedated.

Researchers affirmed they have become increasingly interested in valuable targets such as college graduates who allot more than $500 per month to discretionary purchases, saying they have become fascinated by the group’s herd-like movements to Panera Bread and IKEA as well as their ritual use of products such as Swiffers and tablets. By monitoring these consumers as they feed, groom, use their rewards cards, and mate, marketers acknowledged they have amassed a tremendous amount of useful knowledge.

“Just last month we collar-tagged a prime specimen of a variety we’d been attempting to capture for a very long time,” said BMW marketing executive Samantha Barlow, referring to a suburban mother in her late 40s who was found gathering bunches of watercress and beet greens at a Whole Foods, where her precise weekly route through the aisles has now been recorded and analyzed. “And we finally have geolocators implanted in several dozen young professionals aged 25 to 35, whose consumption of products such as Stella Artois, Hugo Boss apparel, and designer colognes suggest they’ll provide us with fruitful data for years to come.”

“It’s important that we tag them early in the development of their buying habits,” Barlow added. “Obviously, once they reach 65, they become useless for our purposes and we remove their tags, or just let them chew them off.”

Despite the success of their tracking programs, researchers admitted their work has been hindered by limits in their methodology, noting that they are unable to observe any quantifiable activity from as many as a quarter of their tagged targets who remain sedentary almost around the clock and rarely leave their dens. Marketers noted these larger, slower specimens must often be hit with two or three darts before they can be safely approached.

“A large portion of our targets are fast food consumers, and you’ll lose 10 or 12 percent of those each year, usually to heart disease,” said Jonathan Lockhart, an independent marketing consultant. “You hate to see that, but the upside is that we get useful data we can then turn around and sell to pharmaceutical companies.”

“What’s bad news for Burger King is great news for Merck, GlaxoSmithKline, and Pfizer,” he added.

Brazil’s World Cup Is An Expensive, Exploitative Nightmare (The Daily Beast)

Andre Penner/AP

 05.30.14

Brazilians angry at their government and FIFA could turn this giant soccer tournament into a tipping point. Are these corrupt, elitist spectacles worth it?

The world’s “beautiful game” is about to stage its biggest tournament in the country that is its spiritual home. The realities on the ground in Brazil, however, are far different from how its ringmasters had envisioned. Stadiums haven’t been completed; roads and airports not built. Ten thousand visiting journalists may find themselves unable to make deadlines due to poor Internet and mobile service.

More ominously, there is a rising tide of discontent that threatens to turn the streets into war zones. History may well record the World Cup in Brazil as the tipping point where the costs meant the party just wasn’t worth it anymore.Nao Vai Ter Copa has become a national rallying cry. There Will Be No World Cup. People want bread, not circuses. It’s OK to love the game, but hate the event. The governing body of the game, FIFA, is not amused.

* *

Events like World Cup and the Olympics have become obscenely expensive, with few trickle-down rewards to the citizens who bear the brunt of the costs for the benefit of the few. The people of South America’s largest country were promised the dawn of a new age of prosperity that these mega-events heralded. In a country where corruption is insidious, all-encompassing, and a virus that suffocates all semblance of progress, it is bricks, steel, and mortar that the people see, not new hospitals, schools, or public transport. Even then, Itaquerao stadium, as an example, won’t be ready in time for the opening kickoff in São Paulo on June 12. “Is this what we get for $11 billion?” the people are asking. It is a fair question.

A new type of democracy has sprung up as a result; a unity of thought and expression that is uniquely Brazilian. Citizen collectives with names like Direitos Urbanos (Urban Rights) and the Landless Workers Movement (MTST) were formed to create avenues of options for people who have had to make way forordem e progressothe national motto of Brazil inscribed on the flag. Order and Progress.

U.S. journalist Dave Zirin, in his recent book Brazils Dance With the Devil: The World Cup, the Olympics and Brazils Fight for Democracy, says the three Ds—displacement, debt, and defense—are at the heart of the other Ds—such as discontent and disgust.

“The calls for protest aim to highlight the pain as well as show the world who is behind the curtain, pulling the strings,” he said. “There is a highly sophisticated plan that just as the government’s World Cup plans for Brazil are designed for international consumption, there is also an unprecedented global spotlight. The great journalist Eduardo Galeano once wrote, ‘There are visible and invisible dictators. The power structure of world football is monarchical. It’s the most secret kingdom in the world. Protesters aim to drag FIFA from the shadows and into the light. If they are successful, it will leave a legacy that will last longer than the spectacle itself.’”

During a congressional hearing by Brazil’s tourism and sports commission this year, former FIFA World Player of the Year and 1994 World Cup winner Romario, now a popular politician and member of the Brazilian Chamber of Deputies, was quoted as saying, “We can’t expect anything from FIFA, where we have a blackmailer called [General Secretary Jerome] Valcke and a corrupt thief and son-of-a-bitch called [President Sepp] Blatter.”

* *

Yan Boechat writes for the top news magazine in Brazil, Revista Istoe. Among his previous assignments were stints in war zones like Afghanistan and the Congo. He will be covering the action on the streets during the World Cup.

“A lot of money was spent on construction of things we don’t really need,” Boechat said. “There’s a big stadium in Manaus, a place without a football culture and not even a team in the first or second division. The government removed hundreds of thousands of poor people from their houses to make space for stadiums, roads to lead to them, and other construction projects. Most of these people were sent to places far away from the city centers.”

Photojournalist Ana Lira is from the northeastern city of Recife and a founding member of Urban Rights. She has meticulously documented the bulldozing and burning of poor neighborhoods and the infamous favelas, the shantytowns that dot the hills of Rio and streets of São Paulo.

“So far 27 people have died in the protests, with more than 300 wounded since last year,” she said. “In this number, there are two professional photographers and a journalist who was blinded after being hit in the eye deliberately by the police. They used rubber bullets. Some other professionals were hit or arrested in areas near the protests just because the police wanted someone to pay for the protests.”

“If Brazil does well on the field, then perhaps people will be happy and not protest as much. But if Brazil fails, they will be much larger. There will be violence.”

“We are now seeing a new wave of protesters coming to the streets,” Boechat added. “Teachers, street cleaners, police officers, unions, a movement for affordable housing—all those people are going to be on the streets during the World Cup. They see this as the right moment to fight for their interests. Those groups do not traditionally mix with the anarchists and anti-capitalists.”

This week that number included about 3,000 indigenous peoples in tribal dress, gathering in front of the new stadium in the nation’s capital, Brasilia.

“For whom does our government work?” one of the indigenous leaders, Lindomar Terena, asked the crowd. “Instead of the government standing for the federal constitution and finally ending the demarcation of indigenous lands, it is investing billions in an event that lasts for a month, prioritizing big businesses over ancestral peoples’ rights.”

* *

A new anti-terror law has been rushed through the Brazilian congress to deal with the protesters. It has been nicknamed Bill A1-5, a takeoff on the 1968 AI-5 Act, which gave extraordinary powers to the military junta and suspended key civil and constitutional guarantees for more than 20 years. The implementation of such a law opened old wounds. Brazilian President Dilma Rousseff was a member of a Marxist revolutionary group after the 1964 military coup d’état in Brazil. She was captured, imprisoned for two years, and reportedly tortured. It is a very important narrative for Brazilians. Her complicity in allowing the World Cup to proceed at the expense of the Brazilian poor is seen as a sellout of the poor to the rich.

* *

At the vanguard of the protests has been the galvanizing effect of social media. Websites like Portal Popular da Copa e das Olympiadas, and by citizen-journalist movements like Midia Ninja,  a Portuguese acronym for “independent narratives, journalism and action,” created to spark disparate movements across the country.

“We’ll be on the streets, covering all political and cultural movements, the passion for football and this new moment of political unrest,” says Rafael Vilela, a founder of the Midia Ninja collective. Their hub is an aggregate of photographs and eyewitness reports taken by hundreds of collectives. The portal will have a system of simultaneous translation in three languages including English.

Midia Ninja and Fora do Eixo (Outside the Axis), a music and cultural collective, have created a community called Cinelandia in downtown Rio, where people can come in, play music, debate, write their blogs, and edit cellphone videos and post them online. There are edit suites mounted on shopping carts, and portable generators to power them. The protests can be seen live on the Internet via Twittercast.

“We’ve managed to do a lot with very few resources except our creativity and collaboration,” says Felipe Altenfelder, a founder of the FDE collective. “Never before has our generation been more prepared in terms of social technology and social knowledge. What we are doing is totally new in Latin America. The various collectives across Brazil have a structure of sharing food, money, even clothes, so even the poorest people can work within our groups and not just survive—but participate in actions against social injustices 24 hours a day, seven days a week.”

Director Spike Lee has been in Brazil working on a documentary, Go Brazil Go, in which Felipe, Rafael and other members of Midia Ninja figure prominently.

* *

There are 170,000 or more security troops assigned to the World Cup—not to protect the thousands of tourists who will be coming to Brazil to watch the matches, but to quell dissent. Among them are a group of 40 FBI agents, part of an “anti-terror” unit. In January, French riot police were brought in to train their Brazilian counterparts. There are several Israeli drones, the ones used to chase down suspects in the West Bank, as well as 50 robotic bomb-disposal units most recently used by U.S. forces in Afghanistan. There are also facial-recognition goggles that police can use to spot 400 faces a second and match them against a database of 13 million. But there won’t be that many tourists, so exactly whom, people want to know, are the police checking? At a cost of nearly $1 billion, the international composition of the security measures is not only a contentious issue among Brazilians, but a cruel irony given FIFA’s mandate of bringing the world together through football.

* *

“If Brazil does well on the field, then perhaps people will be happy and not protest as much,” said Boechat. “But if Brazil loses, there will be big problems and civil unrest. I think the way we play the World Cup will define a lot of things that will happen outside the stadia. We’re going to have protests; that’s for sure. But if Brazil fails, they will be much larger. There will be violence.”

As the Roman emperors knew during the staging of the gladiator games at the Coliseum, so FIFA knows now: The mob must be appeased. Remember when South Korea beat Italy in the 2002 World Cup and the Ecuadorian referee later admitted taking money from South Korean officials? Or the most dubious of all: Argentina’s win over Peru by six goals in the 1978 World Cup, the exact margin required to proceed in the tournament. The chiefs of the military junta had gathered in Buenos Aires to watch and a Peruvian goalkeeper of Argentinian extraction duly had a nightmare evening. Corrupt to the core.

FIFA wants a show, not protests. They know Brazil has to win to keep people quiet. President Rousseff knows that with an election coming up later in the year, her chances of winning would be a lot better with a sixth Brazilian World Cup win.

In the end, there is always the financial aspect of the biggest show on earth. Goldman Sachs strategist Peter Oppenheimer said the company’s analysts have found that, according to past history, the winning country’s equity markets outperform global stocks by 3.5 percent on average in the first month after winning, “although the outperformance fades significantly after three months.”

Brazil will beat Argentina 3-1 in the final after they see off Germany and Spain in their respective semifinals, Goldman analysts including Jan Hatzius and Sven Jari Stehn said in a report. The host nation has a 48.5 percent probability of winning the FIFA tournament, followed by Argentina at 14.1 percent and Germany at 11.4 percent.

These are bankers, not bookies.

A report like this can lead the mind to extreme cynicism about how and why games are determined.

* *

Unlike in the U.S., where soccer is a game of the middle classes, the roots offootball are firmly entrenched in the working-class neighborhoods and slums of places like Buenos Aires, Lagos, Rio, and, at its birth, in the towns and cities of Industrial Revolution-era Britain. The qualities of energy, zest, improvisation and enterprise needed to survive in such environments created a cauldron of bubbling passion for the game. It’s only soccer, but it is also about liberation. Former Manchester United star Eric Cantona was in Rio filming his seventh documentary, which will be screened at the first-ever Amnesty Football Film Festival in the U.K. In an interview with Amnesty in Paris, the always-outspoken Frenchman lamented the possibility of Brazilian football losing its greatest legacy of all.

“I have been in Maracanã [in Rio, site of the final] before, and I loved Maracanã. But now it is just a stadium like the Emirates Stadium [in London] or Stade de France. And they say, ‘It’s a revolution for us, we have to educate the people to sit.’ But they don’t want to sit, they just want to stand up and sing and dance.” Those who want to sing and dance can’t afford to go anymore, he says. But it is a shame because it’s these kinds of fans who created football and it’s these kind of fans who have a child who will play football,” said Cantona. “Because most of the people, most of the players come from poor areas. To be a footballer, you need to train every day when you are a kid, you need to go in the street and play in the street every day.”

So as the clock winds down to the opening kickoff on June 12 when Brazil will play Croatia, there is a profound melancholy that permeates the emotions of soccer fans. We love the game. We love the World Cup. We love the way it was.

I love its drama,” wrote the great Manchester United manager Sir Matt Busby, “its smooth playing skills, its carelessly laid rhythms, and the added flavor of contrasting styles. Its great occasions are, for me at any rate, unequalled in the world of sport. I feel a sense of romance, wonder, and mystery, a sense of beauty and a sense of poetry. On such occasions, the game has the timeless, magical qualities of legend.”

Some of my greatest life memories come from the World Cup, but there also comes a time when the massive show, fueled by corporate might, is overshadowed by the engine of social and political change. Brazil was under a military dictatorship between 1964 and 1985. Democracy is relatively new. What is beginning to emerge is Brazil at an adolescent stage as part of a national rite of passage. The World Cup may yet precipitate the maturing of a nation. In spite of FIFA’s best efforts to act as a shadow government.

World Bank Revamping Is Rattling Employees (New York Times)

By ANNIE LOWREY

MAY 27, 2014

WASHINGTON — The World Bank, a famously bureaucratic institution, is undergoing its first restructuring in nearly two decades. The overhaul is intended to keep it relevant at a time when even the poorest countries can easily tap the global capital markets, but with just weeks to go, the process has turned into what several staff members described as a nightmare, stalling their work and sapping morale.

In an interview, Jim Yong Kim, the American doctor and former president of Dartmouth College who took over leadership of the bank two years ago, strongly defended his plan. The overarching goal is to break down the bank’s regional “silos,” he explained, which discourage, for instance, experts who are working on mobile banking in sub-Saharan Africa from sharing best practices with experts handling the same issue in Central America.

To tackle that problem, Dr. Kim has created more than a dozen new global practices — on subjects like trade, health and infrastructure. Technical staff based in Washington will be organized into those practice groups as of July 1. “We had to make this change in order to really force the information to flow,” Dr. Kim said.

“We had to make this change in order to really force the information to flow,” said Jim Yong Kim. Credit Jonathan Ernst/Reuters

Along with that restructuring of 15,000 bank employees, Dr. Kim has also undertaken a sweeping financial review, to squeeze out inefficiencies and cut $400 million from the bank’s operating budget.

“This is the first time we’ve been able to say: Here’s where the revenue’s coming from” and where the spending is going, Dr. Kim said. “For the first time, we’re going to be able to compare expenditures.”

Current and former staff members said they agreed that change needed to come to the World Bank. “The bank is losing its relevance in middle-income countries,” said Uri Dadush, the director of the international economics program at the Carnegie Endowment for International Peace, referring to countries like India, China and Brazil.

“These countries don’t need a $1 billion or $2 billion loan from the bank,” Mr. Dadush said. “And many of the countries now have a lot of indigenous capacity to analyze and make technical decisions” without assistance from World Bank experts, he added.

Dr. Kim pointed out that the bank had recently doubled its lending capacity for middle-income countries.

The complaints from the bank’s core staff in Washington, most of whom spoke on the condition of anonymity because they feared retaliation, started piling up almost as soon as Dr. Kim initiated the reorganization. And over time, more and more of those complaints have been directed at Dr. Kim personally.

“This is not the way you run a change program,” said Paul Cadario, who worked at the bank for more than three decades. “No vision. No communications mechanism. No indication when it’s all going to be over.”

That turmoil has created what some people inside the World Bank described as a toxic environment. In not-for-attribution interviews, midlevel officials voiced concerns about such moves as restrictions on travel expenses even as hordes of highly paid McKinsey and Booz Allen consultants roamed the halls — and Dr. Kim was accused of hypocrisy for his own expenditures.

“The staff are clearly unhappy,” said Nancy Birdsall, the president of the Center for Global Development, a Washington-based research group. “There’s been a loss of confidence, not necessarily in the idea of the reorganization, but in the process.”

Yet even some World Bank staff members said that employees’ own sense of entitlement, and the fact that the bank had not undergone such a major internal review in nearly two decades, also explained some of the negative reaction.

In part, employees said they were concerned about personnel decisions. Four dozen executives have had to apply for new jobs. Last year, three highly regarded female executives were also unceremoniously pushed from their positions, which angered many other women at the bank.

Others said they were unimpressed with the executives named to lead the global-practices teams. “They’re good people, they might be great people,” said one bank official. “But they’re not top-quality people. These aren’t big names.”

Moreover, the global-practices leaders did not include any people from Africa or East Asia, arguably the bank’s two most important client regions. When African governors of the bank objected, Dr. Kim sent a letter to reply, if not to apologize.

“Thank you for our meeting yesterday,” it said. “I apologize for having had to leave so quickly; I had a meeting scheduled immediately after our session. I would like to take this opportunity to reiterate to you my personal commitment to diversity and specifically the inclusion of Africans among all ranks of staff at the World Bank Group.”

Another central concern is that the restructuring has taken up too much time, distracting the bank’s workers, rattling relations with clients and leading to risk aversion. “People are desperately trying to justify themselves and veering away from projects that might raise questions,” a staff member said.

But Dr. Kim pointed out that the bank was on track to do more business this year than it did last year; during earlier restructurings, parts of the bank’s business shrank. High-level bank employees also stressed that Dr. Kim had instituted regular review processes that would reduce the need for such stark reorganizations in the future.

Pettier concerns have abounded, too. As part of the $400 million cost-cutting exercise, the bank issued new guidelines on travel, limiting business-class flights and even adjusting breakfast allowances. “Leadership needs to reflect: Are ‘breakfast savings’ worth the ‘expense’ of staff morale?” said one letter in a popular alumni newsletter.

Perhaps no change caused more outrage than the elimination of parking subsidies for the crowded and expensive downtown garages where many officials park. Yet “to subsidize parking is a little weird for an organization like us,” countered Bertrand Badré, the bank’s chief financial officer, pointing out that the bank is committed to combating climate change.

Many complaints, serious and frivolous, have also questioned Dr. Kim’s management — especially concerns about his lack of communication with rank-and-file employees and perceptions of his overspending when asking the rest of the bank to cut back.

A much-discussed Financial Times editorial rebuked him for his use of private planes. One other popular rumor had Dr. Kim purchasing a tuxedo and charging the World Bank for it.

A press officer responded that Dr. Kim had taken chartered planes only to otherwise inaccessible destinations, and that he had used them less frequently than past presidents. (More than 90 percent of his travel is commercial, the spokesman said.) And the tuxedo story is just a story, he said: Dr. Kim had purchased white-tie wear for a Nobel Prize event, but he paid for the clothes himself.

Dr. Kim said that he did think he could have communicated about the restructuring process more clearly, and sooner. “I’ve been told this a million times by people who have gone through this,” he said. “It’s this notion that you can never communicate enough.” He added: “If I were to give anyone else advice, it would be to overcommunicate from the beginning.”

For all the complaints, many others involved with the bank and its lending policies said they supported the reorganization. “Let’s keep the mission of the bank in mind,” said Ian Solomon, a former World Bank executive director. “This is not about whether people in Washington are comfortable, or whether the process is simple. Development is hard. There’s a lot more we don’t know about getting it right than we do know.”

He added: “I applaud Jim for taking this one on.”

The Obama administration, which effectively named Dr. Kim to his post, also threw its weight behind the reorganization. “The United States is confident that the World Bank’s restructuring addresses the changing development challenges of the 21st century and will better equip the bank to meet its global mission,” said Marisa Lago, the assistant Treasury secretary for international markets and development. “Implementation and execution are key to this process.”

And Dr. Kim himself said that he believed the bank’s staff would see dividends after July 1. “I think it’s going better than I could have imagined two years ago,” he said.

Setor privado é essencial para adaptação às mudanças climáticas (Fapesp)

Para Laura Canevari, da Acclimatise, engajar empresas em discussões sobre o tema significa criar uma economia resiliente, assegurar empregos e desenvolvimento. Para isso, no entanto, cientistas devem traduzir conceitos em experiências reais (foto:Rogério Lima)

28/05/2014

Por Karina Toledo, de Fortaleza

Agência FAPESP – As mudanças climáticas são uma realidade cada vez mais difícil de ser ignorada e à humanidade resta adaptar-se para reduzir seu grau de vulnerabilidade. Diante dessa necessidade premente, cientistas têm se esforçado para engajar os formuladores de políticas públicas nas discussões sobre o tema. No entanto, pouca atenção é dada a um importante ator da sociedade: o setor privado.

A análise foi feita pela colombiana Laura Canevari, consultora em adaptação às mudanças climáticas, durante a conferência internacional Adaptation Futures 2014, ocorrida entre 12 e 16 de maio em Fortaleza. Formada em Ciências Marinhas, com mestrado em Manejo de Mudanças Climáticas pela University of Oxford, no Reino Unido, Canevari já atuou como militante, defendendo a necessidade de adaptação das zonas costeiras contra a elevação do nível do mar.

Atualmente, trabalha para a Acclimatise, empresa britânica que presta assistência técnica a instituições governamentais e empresas privadas no entendimento de riscos relacionados às mudanças climáticas e ajuda a identificar soluções de adaptação viáveis.

Na avaliação de Canevari, o setor público tem o importante papel de regulamentar e criar um ambiente adequado para que ações de adaptação aconteçam, mas é o setor privado que vai colocá-las em prática. A fim de engajar as empresas na empreitada, porém, os cientistas terão de adaptar sua linguagem e traduzir os conceitos científicos em experiências reais do cotidiano.

Leia abaixo trechos da entrevista concedida por ela à Agência FAPESP.

Agência FAPESP – Qual é a sua formação e área de atuação na Acclimatise? 
Laura Canevari – Sou formada em Ciências Marinhas e fiz mestrado em Manejo de Mudanças Climáticas na University of Oxford, no Reino Unido. Antes de começar a trabalhar na Acclimatise eu era uma grande defensora da necessidade de adaptação da zona costeira contra a elevação do nível do mar.

Agência FAPESP – Vocês trabalham mais com o setor público ou o privado?
Canevari – Inicialmente nosso foco era o setor privado, mas temos nos voltado mais ao setor público, pois as negociações internacionais estão mais focadas em adaptação e os governos estão mais preocupados com as mudanças climáticas. Recentemente, ajudamos a elaborar o Plano Nacional de Adaptação do Quênia, por exemplo. Ajudamos a desenvolver a estratégia de adaptação das cidades de Londres e Leeds [ambas no Reino Unido], Moscou e outras cinco na Rússia. Muitas vezes, o que fazemos para os governos é fomentar a capacidade institucional, ajudar a identificar lacunas e necessidades em nível institucional. Se um país quer começar a pensar em mudanças climáticas, quais são as coisas que as instituições têm de ser capazes de lidar, como coordenar informação entre diferentes ministérios, como coletar e armazenar informações, como usar serviços meteorológicos para obter dados precisos sobre mudanças climáticas. Atuamos em diferentes setores, como energia, transporte, varejo e cadeias de abastecimento.

Agência FAPESP – Em sua palestra você afirmou que a academia, no que se refere às discussões sobre adaptação às mudanças climáticas, está muito focada no setor público e deveria prestar mais atenção ao setor privado. Por que pensa assim? 
Canevari – Não penso que devemos parar de investir tempo e energia no setor público. Ele é importante, pois permite regular as ações de adaptação às mudanças climáticas necessárias e criar o suporte e o ambiente favorável para que elas aconteçam. Mas não deveríamos olhar para o setor público como o implementador dessas medidas. Quem realmente vai colocar em prática as soluções de adaptação é o setor privado. O setor público deve permitir às empresas investir mais seguramente nesse tipo de tópico. Não é a primeira vez que falo da necessidade de os acadêmicos mudarem sua mentalidade sobre quais são os mais importantes setores da sociedade com quem temos de dialogar. Mas nós, cientistas, tendemos a ficar em nossas zonas de conforto, onde falamos todos a mesma linguagem e lidamos com os problemas da mesma forma. E dialogar com o setor privado requer uma mudança no discurso sobre as questões climáticas. Falamos do ponto de vista de políticas públicas e com uma mentalidade acadêmica e isso não vai funcionar. Precisamos mudar a forma como concebemos os problemas e as soluções.

Agência FAPESP – Como os cientistas conseguirão o engajamento do setor privado? 
Canevari – Primeiro, precisamos reconhecer que esse é um importante ator, pois isso nos fará ter curiosidade sobre como ele pensa. Os acadêmicos costumam ficar muito fechados na academia, mas viram rapidamente a necessidade de disseminar a informação para os governos. Fizeram, então, o esforço de compreender o que ressoa com a governança para discutir questões que vêm da ciência e transformá-las em políticas públicas. Mas os acadêmicos precisam entender que o setor privado tem diferentes formas de conceber riscos e lidar com eles. Para um homem de negócios, lidar com riscos significa a continuidade de sua produção. Então falar sobre a continuidade do negócio é uma forma de abordar questões de adaptação sem usar esse termo. É preciso traduzir a linguagem. Falamos muito aqui sobre o cenário de “4 graus Celsius” [de elevação da temperatura terrestre até 2100] e parece que todos entendemos o que isso significa sob um ponto de vista ambiental. Mas o que os 4 graus Celsius significam para uma empresa? Nós fizemos uma análise de risco para um porto na Colômbia na qual olhamos o impacto do aumento das temperaturas na performance do maquinário que retira a carga dos barcos e leva para o estoque. Essas máquinas são sensíveis ao estresse térmico e não trabalham tão bem com muito calor. Em vez de ir para o setor privado e dizer: “Há uma ameaça de subir 4 graus Celsius”, devemos dizer que os maquinários vão começar a trabalhar de forma mais lenta e não serão tão eficientes em realizar o trabalho e isso vai afetar os lucros. No fim das contas, é preciso abordar a questão do lucro e de como a mudança climática vai afetar a performance empresarial. Outro ponto de muito apelo para as empresas é: como conseguirão manter sua licença social e ambiental para operar. Se a força de trabalho atua ao ar livre e há uma alta incidência de estresse térmico, há um risco de segurança ocupacional. A empresa pode perder a habilidade de operar em uma determinada área se não se preocupar em avaliar como o estresse térmico provocado pela elevação de temperatura afetará seus empregados. É um trabalho de transformar conceitos em experiências reais do cotidiano.

Agência FAPESP – Se é tudo uma questão de lucros, por que é importante estimular o setor privado a se adaptar? 
Canevari – Porque se trata de construir uma economia resiliente. Precisamos parar de ignorar o setor privado, pois ele é parte importante das comunidades e oferece empregos, bens e serviços. Quando pensamos nos fatores que determinam o bem-estar das sociedades, temos as políticas públicas que criam regulamentações, códigos de conduta para as pessoas interagirem umas com as outras de formas não agressivas, garantem liberdade de expressão, democracia, etc. Esses são componentes importantes, mas os produtos e serviços que as pessoas desejam adquirir também são. As pessoas também desejam estar empregadas, pois é uma forma de conseguir reconhecimento na sociedade. Não é apenas pelo dinheiro em si, mas porque você assume um papel social quando tem um emprego. Por outro lado, o setor privado tem o dinheiro e o potencial de investir em atividades que podem ter implicações que vão além da própria organização.

Agência FAPESP – Já é possível perceber ações de adaptação no setor privado?
Canevari – Há dois tipos de empresas que estão liderando ações de adaptação. No primeiro, estão as empresas que fizeram grandes investimentos em estruturas de longa duração, como petrolíferas, empresas de energia e portos. São companhias que esperam que aquelas instalações durem 30 ou 40 anos. Nesse tipo de empresa também costuma haver muita pressão dos stakeholders e da sociedade, que espera padrões elevados em termos ambientais e sociais. Do segundo tipo fazem parte as empresas que estão se adaptando e que são as sensíveis a fatores climáticos, como as que produzem ou comercializam bens agrícolas e empresas que dependem fortemente de água. São empresas que já sentem fortemente os impactos das mudanças no clima e respondem a eles como forma de sobreviver, pois, se não melhorarem seus padrões de eficiência no uso de energia e água, poderão ter conflitos com a comunidade em que estão inseridas e com a mídia. Mas não há muita coisa sendo feita na América Latina, o que é uma pena, pois há grandes oportunidades em países como o Brasil, onde é possível começar da maneira correta. Muitos novos investimentos em infraestrutura podem ser feitos à prova do clima. É muito mais barato do que fazer a adaptação depois que já estiver pronto. Temos uma oportunidade que os países desenvolvidos já perderam, que é começar na direção certa. Temos experiências e aprendizados de outros países, sabemos o que vale a pena fazer, então é só colocar em prática.

Agência FAPESP – Há quem diga que foi o próprio setor privado o responsável pelas mudanças climáticas.
Canevari – Podemos dizer que o setor privado é responsável pela maior parte das emissões de gases-estufa e a mudança climática é basicamente causada por eles. Mas estamos falando de apenas cerca de 20 grandes empresas, responsáveis por mais de 80% das emissões. A maioria é da área de óleo e gás, mineração e agricultura. Então, estamos falamos de um pequeno número de empresas em oposição a uma enorme gama de outras companhias que compõem o setor privado. Há uma enorme diversidade. Por que também não estamos culpando os governos por não criarem as regulamentações apropriadas para essas empresas? Muitos governos reduzem a rigidez de sua regulamentação para atrair essas empresas poluidoras. Penso que os governos também são responsáveis por permitir que essas empresas atuem como bem entendem. A empresa age de acordo com os seus interesses. Cabe ao governo regular essas atividades e garantir que estejam dentro de limites aceitáveis.

Eduardo Galeano Disavows His Book ‘The Open Veins’ (New York Times)

For more than 40 years, Eduardo Galeano’s “The Open Veins of Latin America” has been the canonical anti-colonialist, anti-capitalist and anti-American text in that region. Hugo Chávez, Venezuela’s populist president, even put a copy of the book, which he had called “a monument in our Latin American history,” in President Obama’s hands the first time they met. But now Mr. Galeano, a 73-year-old Uruguayan writer, has disavowed the book, saying that he was not qualified to tackle the subject and that it was badly written. Predictably, his remarks have set off a vigorous regional debate, with the right doing some “we told you so” gloating, and the left clinging to a dogged defensiveness.

“ ‘Open Veins’ tried to be a book of political economy, but I didn’t yet have the necessary training or preparation,” Mr. Galeano said last month while answering questions at a book fair in Brazil, where he was being honored on the 43rd anniversary of the book’s publication. He added: “I wouldn’t be capable of reading this book again; I’d keel over. For me, this prose of the traditional left is extremely leaden, and my physique can’t tolerate it.”

Hugo Chávez, president of Venezuela, handing President Obama a copy of Eduardo Galeano’s “The Open Veins of Latin America” in 2009. CreditMatthew Cavanaugh/European Pressphoto Agency

 

“The Open Veins of Latin America: Five Centuries of the Pillage of a Continent” was written at the dawn of the 1970s, a decade when much of Latin America was governed by repressive right-wing military dictatorships supported by the United States. In this 300-page cri de coeur, Mr. Galeano argued that the riches that first attracted European colonizers, like gold and sugar, gave rise to a system of exploitation that led inexorably to “the contemporary structure of plunder” that he held responsible for Latin America’s chronic poverty and underdevelopment.

Mr. Galeano, whose work includes soccer commentary, poetry, cartoons and histories like “Memory of Fire,” wrote in “Open Veins”: “I know I can be accused of sacrilege in writing about political economy in the style of a novel about love or pirates. But I confess I get a pain from reading valuable works by certain sociologists, political experts, economists and historians who write in code.”

“Open Veins” has been translated into more than a dozen languages and has sold more than a million copies. In its heyday, its influence extended throughout what was then called the third world, including Africa and Asia, until the economic rise of China and India and Brazil seemed to undercut parts of its thesis.

In the United States, “Open Veins” has been widely taught on university campuses since the 1970s, in courses ranging from history and anthropology to economics and geography. But Mr. Galeano’s unexpected takedown of his own work has left scholars wondering how to deal with the book in class.

“If I were teaching this in a course,” said Merilee Grindle, president of the Latin American Studies Association and director of the David Rockefeller Center for Latin American Studies at Harvard, “I would take his comments, add them in and use them to generate a far more interesting discussion about how we see and interpret events at different points in time.” And that seems to be exactly what many professors plan to do.

Caroline S. Conzelman, a cultural anthropologist who teaches at the University of Colorado, Boulder, said her first thought was that she wouldn’t change how she used the book, “because it still captures the essence of the emotional memory of being colonized.” But now, she said: “I will have them read what he says about it. It’s good for students to see that writers can think critically about their own work and go back and revise what they meant.”

Michael Yates, the editorial director of Monthly Review Press, Mr. Galeano’s American publisher, dismissed the entire discussion as “nothing but a tempest in a teapot.” “Open Veins” is Monthly Review’s best-selling book — it surged, if briefly, into Amazon’s Top 10 list within hours of Mr. Obama’s receiving a copy — and Mr. Yates said he saw no reason to make any changes: “Please! The book is an entity independent of the writer and anything he might think now.”

Precisely why Mr. Galeano chose to renounce his book now is unclear. Through his American agent, Susan Bergholz, he declined to elaborate. She said he had gradually grown “horrified by the prose and the phraseology” of “Open Veins.”

The Uruguayan writer Eduardo Galeano, in 2012. CreditSergio Goya/dpa-Corbis

 

Mr. Yates said Mr. Galeano might simply be following in the tracks of the novelist John Dos Passos, a radical as a young man “who became a conservative when he got older.” On Spanish- and Portuguese-language websites, others have suggested that Mr. Galeano, who in recent years has had both a heart attack and cancer, might simply be off his game intellectually.

In his remarks in Brazil, Mr. Galeano acknowledged that the left sometimes “commits grave errors” when it is in power, which has been taken in Latin America as a criticism of Cuba under the Castro brothers and of the erratic stewardship of Venezuela under Mr. Chávez, who died last year. But Mr. Galeano described himself as still very much a man of the left, and on other occasions he has praised the experiments in social democracy underway for the last decade in his own country, as well as in Brazil and Chile.

“Reality has changed a lot, and I have changed a lot,” he said in Brazil, adding: “Reality is much more complex precisely because the human condition is diverse. Some political sectors close to me thought such diversity was a heresy. Even today, there are some survivors of this type who think that all diversity is a threat. Fortunately, it is not.”

Still, Mr. Galeano has caught many admirers by surprise, including the Chilean novelist Isabel Allende, who wrote a foreword for the English-language edition of “Open Veins.” In it, she describes how she “devoured” the book as a young woman “with such emotion that I had to read it again a couple more times to absorb all its meaning” and took it into exile after Gen. Augusto Pinochet seized power.

“I had dinner with him less than a year ago, and to me, he was the same man, passionate and talkative and interesting and funny,” she said of Mr. Galeano in a telephone interview from California, where she now lives. “He may have changed, and I didn’t notice it, but I don’t think so.”

In the mid-1990s, three advocates of free-market policies — the Colombian writer and diplomat Plinio Apuleyo Mendoza, the exiled Cuban author Carlos Alberto Montaner and the Peruvian journalist and author Álvaro Vargas Llosa — reacted to Mr. Galeano with a polemic of their own, “Guide to the Perfect Latin American Idiot.” They dismissed “Open Veins” as “the idiot’s bible,” and reduced its thesis to a single sentence: “We’re poor; it’s their fault.”

Mr. Montaner responded to Mr. Galeano’s recent remarks with a blog post titled “Galeano Corrects Himself and the Idiots Lose Their Bible.” In Brazil,Rodrigo Constantino, the author of “The Caviar Left,” took an even harsher tone, blaming Mr. Galeano’s analysis and prescription for many of Latin America’s ills. “He should feel really guilty for the damage he caused,” he wrote on his blog.

But Mr. Galeano continues to have defenders. In a discussion on the website of the Spanish newspaper El País, one participant noted that in a world dominated by Apple, Samsung, Siemens, Panasonic, Sony and Airbus, Mr. Galeano’s lament that “the goddess of technology does not speak Spanish” seems even more prescient than in 1971.

And on his Facebook page, Camilo Egaña, a Cuban émigré who is the host of “Mirador Mundial” on CNN en Español, remembered meeting Mr. Galeano in Havana in the 1980s and hearing him tell a story about a man taking his son to the ocean for the first time. “In the face of that interminable blue, the child said to the man, ‘Daddy, help me to see,’ ” Mr. Egaña recalled.

“That is what Galeano has done with his book, 43 years after it having been published,” Mr. Egaña concluded. “Thank you.”